Gerald started his career in media-field, programming software dealing with the archiving of multimedia data, and advanced to the role of an Enterprise Architect in the aviation industry. A main project was the introduction of the collaborative decision making process and connecting IT-Tools & Analytics for Vienna International Airport. At the Austrian Federal Railway (ÖBB) Gerald works in the field of innovation and prototyping, specialising in data in its various aspects. This includes Classic Data, Big Data, Smart Data, Data Science, Predictive Analytics and Cognitive Analysis for various business segments in the ÖBB – Group. The department of Digital Innovations (branded DIGI@ttack), was established in July 2017 and is responsible for operational digitalisation across the group, drivING the company towards the goal of a digital railway.